The Joy Of Owning A Luxury Marque Car
Why are folks paying about twice the price of a Corolla for an Audi of the same size? Is it folly by Audi or is it a truly genius move? IMO, it's a sharp marketing move. Price it to cater to the consumer who is interested. Audi is considered one of the three major German luxury marques. It builds on the perceived reliability of VW, and tries to add the extra hint of luxury. There are many cool looking cars based on more prosaic chassis, think of the Audi TT, which has Golf underpinnings or the Scirocco, which is a two door hatch of the Golf but carries a significant price premium. So if it is priced like a Merc, then it may be in danger of going head to head with the market leader of mid to high tier luxury, and it will also clash with their entry level offerings from the C Class up. BMW has the ultimate driving machine moniker, and buyers will forgive the lower reliability compared to the Merc, and focus on the driving experience. So Audi has decided to go for the VFM niche amo